We are excited for Crystal Herron, PhD, ELS, to give this essential presentation! Crystal is an editor, educator, and coach who helps scientists and clinicians communicate with clear, concise, and compelling writing. Her distinctive style transforms conventional complex language into modern writing that engages and informs expert readers. Her guiding principle is to make the reader’s job easy. Join us on May 12th for this virtual presentation! Follow this link for tickets!

Many medical writers understand the value of using simple language to write for a general audience. But when writing for experts, they may fear that simple language will seem simplistic and offend their readers. Let’s debunk this misconception with data supporting why simplicity and readability benefit expert readers. You will also learn why writers hesitate to adopt using simple language for expert readers. Finally, you will learn data-proven tips to help you simplify your writing and make your reader’s job easy.

Crystal Herron, PhD, ELS, is a national speaker and international educator. She leads webinars, workshops, and courses to empower researchers with the principles, resources, and systems to write clearly and efficiently.

 Crystal is a BELS-certified Editor in the Life Sciences and founder of Redwood Ink. She has more than a decade of experience as an editor and nearly two decades of experience as an educator. Before pursuing her passion for words, she completed her PhD in biomedical science and collaborated on diverse projects in clinical research.